About

Who are we?

We are a well-established and organised team of Insurance brokers and consultants providing advisory services in risk management, insurance programme design and placement, risks surveys, business continuity planning, occupational safety and health. We stand for excellence in provision of our services so as to achieve good customer experience.

First Accord Insurance Brokers Limited started as an Insurance Agency in September 2010 registered under business number BN/2010/90237 and was incorporated as a limited liability company in August 2016 registered by Registrar of Companies under registration Number PVT/2016/020798. We are licensed by Insurance Regulatory Authority vide registration number IRA/06/578/2017. We are also a member of the Association of Insurance Brokers of Kenya, Member number 406

Insurance Company in Kenya
Know About FirstAccord

We Provide the Most Reliable Insurance Solutions

At FirstAccord Insurance, we are committed to protecting what matters most to you. Our platform is built with advanced encryption and multi-factor security to ensure your personal and financial information is always safe. With a wide range of trusted policies and a dedicated support team, we make insurance simple, secure, and accessible.

Moneyback Gurantee

Enjoy peace of mind with our customer-first refund policy, designed to give you confidence and flexibility with every plan you choose.

Technical Support

Our expert support team is available around the clock to assist you with claims, questions, and personalized guidance whenever you need it.

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1.8M+
Total Active Users

Who Are We?

First Accord Insurance Brokers - Your trusted partner in comprehensive insurance solutions across Kenya. We stand for excellence, integrity, and client-focused service.

Property Protection

What We Stand For

Understanding. Solutions. Service. Claims. Integrity. Easy words to say, demanding ideals to live by.

Our Values
Insurance Solutions

Our Solutions

We develop client solutions with the best markets, price and terms. Tailored insurance packages that meet your unique needs.

Client Focus
Professional Integrity

Our Integrity

The four pillars of First Accord: Understanding, Solutions, Service and Claims – rest on a strong foundation of integrity.

Trust

Our Core Values

Understanding

We take time to understand your business, risks, and insurance needs thoroughly.

Solutions

Custom-tailored insurance solutions designed specifically for your unique circumstances.

Service

Exceptional customer service at every touchpoint of your insurance journey.

Claims

Swift, efficient claims processing to get you back on track when you need it most.

Who are we?

The First Accord Promise

We endeavor to understand your business and its operating environment so we can meet your needs and expectations with precision. Here's what sets us apart.

1

Policy Transparency

We ensure every clause in your insurance policy is clearly explained and works in your favor. No hidden surprises when you need to make a claim.

2

Market Analysis

Our insurance brokers analyze quotes from multiple insurance companies in Kenya, ensuring you get the best coverage at competitive rates.

3

Risk Assessment

Complimentary risk surveys conducted by professional risk surveyors, with detailed improvement recommendations for your premises.

4

Tailored Solutions

We work out the exact level of cover required for your specific situation, ensuring you're neither under-insured nor over-paying.

Fully Licensed

IRA Regulated & Authorized

First Accord Insurance Brokers is fully authorized and regulated by the Insurance Regulatory Authority (IRA) of Kenya. We strictly abide by the IRA code of ethics in all our business transactions, ensuring you receive professional, transparent, and ethical insurance services.

Why Professional Insurance Guidance Matters

Expert Policy Interpretation
Claims Advocacy
Cost Optimization
Risk Mitigation
24/7 Support
Happy family protected by First Accord Insurance

IRA Regulated

Trusted Insurance Brokers

What We Stand For

We live by The First Accord Cause. It's what drives us to deliver the world's best risk management advice and insurance service in Kenya. And it's what sets us apart from other insurance brokers and the thousands of smaller firms that can't match our scope and specialization.

As leading insurance brokers in Kenya, First Accord Insurance Brokers combines decades of industry expertise with a client-first approach. We don't just sell insurance policies – we build lasting partnerships based on understanding, trust, and exceptional service delivery.

Our commitment to excellence means providing comprehensive insurance solutions that protect what matters most to you – your business, your assets, your family, and your future.

Comprehensive Protection

End-to-end insurance coverage across all classes

Expert Guidance

Professional advice from certified insurance experts

Market Intelligence

Access to Kenya's best insurance markets and rates

Claims Support

Fast, efficient claims processing and advocacy

Know More About Us
15+
Insurance Product Categories
100%
IRA Compliance & Regulation
24/7
Client Support & Assistance

Why Choose First Accord Insurance Brokers

1

Independence & Objectivity

As independent insurance brokers in Kenya, we work for you, not the insurance companies. We compare multiple insurers to find the best coverage at the most competitive rates for your specific needs.

2

Specialized Expertise

Our team brings deep expertise across motor insurance, property insurance, marine insurance, engineering insurance, liability coverage, and specialized insurance products across Kenya.

3

Risk Management Solutions

We go beyond insurance brokerage to provide comprehensive risk assessment, loss prevention strategies, and risk improvement recommendations through complimentary risk surveys.

4

Claims Advocacy

When you need to make a claim, we advocate on your behalf, handling all documentation, follow-ups, and negotiations to ensure fair and timely settlements from insurance companies.

Our FirstAccord Values

They Values that
Drive Everything We Do

Trust & Security

As a leading insurance company in Kenya, FirstAccord is built on a foundation of trust and uncompromising security. We safeguard your data and policies with advanced encryption and strict compliance standards, ensuring that every customer enjoys complete peace of mind.

Commitment

Our commitment to excellence sets us apart among insurance companies in Kenya. FirstAccord is dedicated to providing reliable coverage, transparent processes, and customer-first service, supporting you through every step, from policy selection to claims management.

Accesibility

FirstAccord believes quality protection should be accessible to all. As a customer-focused insurance company in Kenya, we provide easy-to-use digital services, simplified policy options, and nationwide support to ensure every client can access the coverage they need without hassle.

Reliability

When choosing an insurance company in Kenya, reliability matters. FirstAccord delivers consistent, dependable service backed by fast claims processing and long-standing industry expertise, ensuring that we are always there when you need us most.

Meet With Our Speacilist

Qualified Team Members

Industry experts committed

To client success.

Mr. JAMES RUORO

Managing Director & Principal Officer

MARTHA NJERI

Marketing Manager

LEMISO ALEX SULUNYE

Business Development

CHERUIYOT KIPLANGAT

Broking Executive

Client Feedback

What are People Say about FirstAccord Insurance Company In Kenya?

See our 345 reviews on FirstAccord
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“FirstAccord has completely changed the way I view insurance. Their team is responsive, professional, and genuinely committed to helping clients. My claim was processed quickly and without any complications. I highly recommend FirstAccord to anyone looking for a reliable insurance company in Kenya.”

01
Grace M., Nairobi
Peace of Mind & Excellent Service
5.0

“What I appreciate most about FirstAccord is their transparency. From the moment I signed up, everything was clearly explained and easy to manage. Their online platform is simple to use, and support is always available when I need it. A top-tier insurance company in Kenya for both families and businesses.”

01
Linet A., Kisumu
Easy, Transparent, and Trustworthy
5.0

“I’ve been insured with FirstAccord for almost three years, and they’ve never let me down. Their policies are flexible and affordable, and the customer support is outstanding. During an emergency, they handled everything promptly and with great care. Truly one of the best insurance providers in Kenya.”

01
Peter K., Mombasa
Reliable Coverage When It Matters Most
5.0
Understanding

We thoroughly endeavour to understand our clients’ needs, preferences and their industries.
What if you had your own in-house insurance broker who, like a long-time insider, knew your industry, your competition and your company from the mail room to the board room? With First Accord as your broker, that’s what you get. We know Construction. Energy. Marine. Healthcare. . Hospitality. Retail. The list goes on, industry by industry. And when it comes to specialist expertise in such critical areas as Employee Benefits,
Liability, Environmental Risk and a host of others, nobody beats First Accord. We learn what defines success and failure for you. We understand your greatest opportunities for growth, and apply advanced analytics to model the risks you’ll face along the way. That is the starting point of a great client-broker relationship.

We get claims paid quickly.
Accidents happen. It could be a minor disruption or a major catastrophe, but that’s why you buy insurance. None of it matters unless your claims are paid promptly and properly. Brokers need to be advocates and fighters, not just salespeople. It’s a fact of life: Claims often put
policyholders and insurance carriers at odds. Disputes, delays and reservations of rights are on the rise. The issues are complex, often wrapped in dense layers of legalese. It’s our job to resolve disputes and get you the best outcome. We’re in your corner, every time.
Nothing is more important than delivering the value of insurance. This is the measure of the best brokers, and getting claims paid quickly and fairly is how First Accord measures itself.

We relentlessly deliver quality client service.
How do we put this array of resources to work for each client? The First Accord Client Advocate. This experienced professional is your trusted advisor, empowered to deliver all of First Accord to your doorstep – and desktop. Your Client Advocate assembles a team of First Accord insurance experts and resources that work continually to assess, mitigate, manage, transfer and where possible eliminate your risk.
It all adds up to a service experience that can’t be beat. Answers are delivered quickly. Contract certainty is given the highest priority. Policies are issued in a timely fashion. And strict regulatory compliance is a way of life. The recipe for your success is our relentless commitment to service
excellence. The kind we deliver, day in and day out.

We develop client solutions with the best markets, price and terms.
After establishing a strong foundation built on broad understanding and deep analysis, we’re ready tobring our clients’ risks to the global insurance marketplace. The market is complex. One size doesn’t fit all. Sometimes a solution exists, other times it must be
cobbled together from a variety of sources or created from scratch. The lowest price isn’t always the best deal. The best coverage requires a mix of financial strength, competitive price, clientfocused terms and conditions and responsive claim service. We have the people and the proprietary services to get this mix right. At the end of the process, First Accord uses its market clout and geographic breadth to deliver the best solution for every situation. Our goal? Reduce your total cost of risk, and give you a competitive edge.

The four pillars of The First Accord Cause – understanding, solutions, service and claims – rest
on a strong foundation of integrity. With integrity interwoven in everything we do; The First Accord Cause gains even greater strength. Integrity and trust have always been the basis of every successful business relationship, Clients demand transparency, and First Accord responds
by taking the lead. We break new ground with a declaration of our undivided fidelity to the client. The First Accord Cause defines our commitment to you. It dictates how we operate every day and at every stage of our relationship. From knowing your business inside and out; to finding the best
markets for your risks; to servicing your interests wherever you operate; to helping you get your claims paid quickly. We do it all – with integrity as our guide. The First Accord Cause, quite simply, is why we exist, and why you can count on us to deliver, every time.

Our Founder

Mr. James Ruoro

Managing Director & Principal Officer

Mr. James Ruoro holds a Bachelor's degree in Applied Statistics (First Class Honors) from Maseno University. He is a Certified Public Accountant and a member of ICPAK, Member No. R/10031 certified Securities and Investment Analyst (CSIA).

Mr. Ruoro is also a Chartered Insurer and a member of Association of Chartered Insurance Institute (ACII), London and practices as the Lead Insurance Consultant.

He has vast experience spanning over 10 years in insurance underwriting and reinsurance placement, corporate finance and treasury management, management accounting and budgetary control, risk management and business continuity planning gained over several years working with reputable insurance companies.

Professional Credentials

CPA (K) ACII London CSIA ICPAK R/10031 Chartered Insurer

Previous Experience

UAP Insurance Company Limited
AIG Kenya Insurance Company
CIC General Insurance Company Limited
Fully Licensed & Regulated

Legal & Regulatory Compliance

Operating with full authorization from Kenya's Insurance Regulatory Authority, ensuring your coverage meets the highest industry standards.

IRA License No: IRA/06/578/2025
Check Out Our Company Profile HERE

Protected

Regulatory Oversight

Verified

Annual Audits

Secure

Data Protection

Learn More Today.

Discover how First Accord Insurance Brokers delivers exceptional service and comprehensive insurance solutions tailored to your needs.

1
Insurance Consultation

How We Work With You

We work with First Accord Insurance Limited to form long-term, deep and mutually beneficial relationships. Your success is our success.

Get Started
2
Professional Meeting

How We Meet Your Needs

First Accord will be providing a fully resourced, cradle-to-the-grave service wherein we manage the entire insurance portfolio.

Our Services
3
Insurance Protection

Insurance Services Delivery

Insurance helps an organization manage risk if something happens to the company or its property and helps recover from difficulties caused by unexpected events.

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Ready to Get Started?

Let's discuss how First Accord Insurance Brokers can provide the perfect insurance solutions for your business or personal needs.